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Ever wondered why a competitor wins business you thought was yours? This practical SWOT Competitor Analysis template helps you look under the bonnet of rival businesses and compare their strengths, weaknesses, opportunities and threats against your own.

It’s the perfect tool for venue salespeople, event suppliers and business owners who want a better understanding of what makes them stand out – and where there’s room to improve.

What’s Inside?

• A clear SWOT analysis framework for 3 competitors
• Helpful prompt questions to guide your thinking for each section
• Space to capture key takeaways and action points from each review
• A final section to complete a SWOT on your own business
• A simple format that gives clarity and insight you can act on fast